Why Major 公共关系 at PBA?
Create a name for yourself as a quick-thinking and strategic public relations expert in a world that runs on rapid global communication. You’ll gain knowledge and skills for analyzing complex public communication challenges, 辨别战略解决方案, and collaborating between stakeholders with varied goals. Design and execute plans to develop shared meaning, 真实的看法, and favorable public images in corporate, 政府, 非营利机构.
- 将其人化的公关: Learn how a Christian worldview informs ethical public relations and fosters two-way communication between organizations and their audiences.
- 从实践经验中学习: Uncover real-world public relations needs through assignments with actual clients and hands-on internships.
- 多媒体通信: 培养你的写作才能, 编辑, 社交媒体, video, 打印, 以及信息管理环境.
- 从第一天开始你的职业: Expand your skills through classes and grow your network through PBA’s chapter of Public Relations Student Society of America, all while building a portfolio that will make you marketable in a competitive market.
你会学到什么
B.A. 公共关系 ignites your curiosity to:
- Learn the processes of public relations that will make your 活动 successful.
- Write strategic messages for global, diverse audiences in a variety of media formats.
- Understand industry standards in performance, professionalism, and ethical conduct.
- Use critical thinking skills to solve problems in a variety of 社会 contexts.
计划的细节
Think creatively about nurturing and guiding communications with a Bachelor’s degree 公共关系 from PBA. 这个程序, informed through the lens of scripture, equips you to anticipate and interpret audience perceptions, 增进公众了解, 影响公共政策, and counsel leaders and managers on how to be accountable and engaging in the public sphere.
参与
Exercise your talents on campus through opportunities like the award-winning Sailfish Speech Performance & Debate Team or our digital campus news outlet, Beacon Today. Develop your experience further around 西拼搏体育 in immersive internship placements with real-world communication companies and public relations firms.
The faith-integrated Bachelor’s 公共关系 curriculum begins with a grounding in communications and media. You’ll build out your roster of public relations strategies and techniques through courses in ethics, 说服, 社交媒体, 活动, 新闻, 以及媒体法. You’ll also take risks and ask questions first-hand through an internship or practicum placement.
Engage your inquisitive nature and seek out avenues for adventurous public relations roles with the guidance and connections of PBA’s Office of 职业发展. We’ll help you review résumés and cover letters, 为面试做准备, 寻找实习机会和工作机会, and network with professionals in 西拼搏体育 and across the county.
职业生涯
The paths that lie ahead of you in the field of public relations hold intriguing challenges and trailblazing opportunities. These roles are in consistent demand, and your expertise can be well compensated: 公共关系专家 earn a median annual salary of $62,800, while roles like 公关和筹款经理 reach an average of nearly $120,000 per year. Exercise your imaginative and Christ-inspired communication strategies in roles like:
- 公共关系主任
- 社交媒体经理
- 客户关系联络
- 媒体关系主任
- 特别活动协调员
